Sunday, June 10, 2007

Portrait of a Digg Spook

They label, divert, spin, confuse, slander, throw-off, wear out, brow beat, feign superior intelligence and logical reasoning abilities, spread disinformation, lie, berate, scold, question one’s patriotism, falsely claim to have direct information or “know actual witnesses,” misquote, manage, threaten, cajole, mislead, skew, engage in overzealous nasty rhetoric, monitor threads, and otherwise do things that give a strong indication they aren’t regular old Diggers …

And of course, if all else fails, they Bury the post.


In my opinion that has become an obvious problem on Digg.


There are certain topics which aren’t even “allowed to be discussed” on the Front page, even though it’s obvious by the number of Diggs before burial there’s demand to discuss. Even questions regarding said topics are off limits. We all know what those topics are.


Spin

http://en.wikipedia.org/wiki/Public_relations#Spin


In public relations, spin is a sometimes pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by commentators and political opponents, when they produce a counter argument or position.


The term is borrowed from ball sports such as cricket, where a spin bowler may impart spin on the ball during a delivery so that it will curve through the air or bounce in an advantageous manner.


The techniques of "spin" include:

* Selectively presenting facts and quotes that support one's position (cherry picking)

* Non-denial denial

* Phrasing in a way that assumes unproven truths

* Euphemisms to disguise or promote one's agenda

* Ambiguity

* Skirting

* Rejecting the validity of hypotheticals

* Appealing to internal policies


Another spin technique involves careful choice of timing in the release of certain news so it can take advantage of prominent events in the news. A famous reference to this practice occurred when British Government press officer Jo Moore used the phrase It's now a very good day to get out anything we want to bury, (widely paraphrased or misquoted as "It's a good day to bury bad news"), in an email sent on September 11, 2001. The furor caused when this email was reported in the press eventually caused her to resign.